Week 4 – Lesson 2 – Creating Your Links
After setting up your tracking system, you need to convert the UTM created into a personalized link for the specific channel. So in the end, you will have a nice looking link like yourcompany.com/InfluencerChannel
You can get this easily done by using the PrettyLinks Plugin from WordPress or another app like Rebrandly.
This part might seem irrelevant, however, it DOES make a huge difference in terms of traffic volume and quality, mostly due to the rapport and trust the audience has on the influencer. It is more likely for them to click on a link that has the influencer’s or Channel’s name on it. Keep this in mind.