Week 1 – Lesson 5 – Landing Pages
- The easiest way to go is by using a ready-made Squeeze or Opt-In Page template from LeadPages, keep it simple, just personalize to your brand and offer.
- You have to be consistent with the offer, the main headline of the landing page must re estate the reason why they came to you.
- Deliver as fast as you can with the less friction possible, only ask for an email and deliver the Lead Magnet immediately.
- The best practice is sending an email with the lead magnet attached. That way you work up your delivery rates and your audience learn to always open your emails.